Business events such as trade shows, conferences, product launches, and more let companies increase brand awareness and build connections. However, they also negatively affect the environment because they create high carbon emissions and tons of waste. In fact, roughly 2.5 pounds of waste are produced each day by each participant at a public event. Fortunately, there are many ways that companies can deliver more sustainable events.

Choosing a green venue is a great way to make an event more sustainable. In addition, it’s important to look for eco-friendly spaces that have green certification. Some venues may have LED lighting, energy- and water-efficient appliances, compostable cups and straws, and solar power. They may also recycle and/or compost. Sometimes, using single-use items is the only viable option, even in these venues; if that is the case, opt for plastic-free plates and utensils made from biodegradable materials like bamboo or cornstarch. Using plastic-free options also promotes sustainability and encourages others to make more environmentally conscious choices. Alternatively, companies can choose to host a hybrid event. Hybrid meetings can help reduce the event’s carbon footprint.

Sustainable catering can reduce food waste. Companies can opt for no-waste catering with food that’s locally sourced. For instance, farm-to-table options help support local producers and the environment. Businesses can also choose reduced-meat menus and focus on meals that are vegan and vegetarian. Another way to cut down on food waste is by opting for plated meals instead of buffet style. Any fare that’s left over can be donated to a shelter or local food bank.

Eco-friendly gifts can make attendees feel special and help the environment at the same time. They’re also a great way to boost brand awareness. Green gift ideas include reusable bags, plant kits, recycled cotton pouches, recycled water bottles, digital gift cards, and more. Companies can also choose to donate to charities instead of providing gifts.

For more ways on how to incorporate sustainability at a business event, see the infographic below.

About the Author:

Spanning 15 countries with more than 800 team members, FIRST is a leading global brand experience agency providing Content, Creative, Digital Technology, Management & Delivery, and Data & Insights services. Operating as a full-service agency partner or through embedding specialist talent into client teams, FIRST brings brands and people together through creative, connected experiences.